Decision Models Simplified eBook

Decision Models Simplified

New release, October 2026

How to make good decisions under pressure, explained framework by framework, one method at a time.

Frame the decision properly before you start comparing any of the options
Score options with weighted criteria, decision trees and expected value
Account for risk and uncertainty without freezing or guessing at the answer
Explain the decision clearly so the people around you back it and act on it

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About Decision Models Simplified

Whether you are a manager, a founder or an analyst, this book gives you the methods to decide well under pressure.

It covers decision making from framing the choice to defending it, one framework per chapter, each with a diagram, a worked example and a worksheet.

It follows the same method as every Business in Brief book, so each title makes the others more useful.

“Whenever Toyota defines a specification, it is establishing a hypothesis that is then tested through action.”H. Kent Bowen and Steven Spear, 1999 · Consulting Management Simplified, ch. 35

“Every time you see a 50-page work plan that stretches out to three months, you know it’s wrong.”Charles Conn, 2019 · Consulting Management Simplified, ch. 3

“A good decision executed well often beats a brilliant one implemented poorly.”Paul Rogers and Marcia Blenko, 2006 · Consulting Management Simplified, ch. 31

“All products eventually become either cash cows or pets.”Bruce Henderson, 1970 · Consulting Management Simplified, ch. 17