KPIs and Metrics Simplified

Price range: $49 through $149

New release, October 2026

How to measure what matters in your business, explained framework by framework, one method at a time.

  • Pick KPIs that track real results instead of activity that only looks busy
  • Build KPI trees that link every number to the drivers you can actually move
  • Set targets and OKRs that teams can own, track and deliver quarter by quarter
  • Build dashboards people actually read and act on in their weekly meetings

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Description

About KPIs and Metrics Simplified

Whether you are a manager, an analyst or a founder, this book gives you the methods to measure what matters.

It covers performance measurement from choosing KPIs to acting on them, one framework per chapter, each with a diagram, a worked example and a worksheet.

It follows the same method as every Business in Brief book, so each title makes the others more useful.

“Whenever Toyota defines a specification, it is establishing a hypothesis that is then tested through action.”H. Kent Bowen and Steven Spear, 1999 · Consulting Management Simplified, ch. 35

“Every time you see a 50-page work plan that stretches out to three months, you know it’s wrong.”Charles Conn, 2019 · Consulting Management Simplified, ch. 3

“A good decision executed well often beats a brilliant one implemented poorly.”Paul Rogers and Marcia Blenko, 2006 · Consulting Management Simplified, ch. 31

“All products eventually become either cash cows or pets.”Bruce Henderson, 1970 · Consulting Management Simplified, ch. 17

Harvard Business Review
McKinsey & Company
Bain & Company
Boston Consulting Group

Table of contents

    Part 1: Why Measure
  1. What a KPI Actually Is
  2. Leading and Lagging Indicators
  3. Vanity Metrics and Real Results
  4. Goodhart's Law: When a Measure Becomes a Target
  5. Your North Star Metric
  6. Part 2: Choose the Right KPIs

  7. SMART KPIs
  8. KPI Trees: Break Any Number Into Its Drivers
  9. Input, Output and Outcome Metrics
  10. How Many KPIs Is Too Many
  11. KPI Definitions Everyone Agrees On
  12. Part 3: KPIs by Function

  13. Financial KPIs
  14. Customer KPIs: NPS, CSAT and Churn
  15. Sales and Marketing KPIs
  16. Operations KPIs
  17. People KPIs
  18. Part 4: Targets and Goals

  19. Targets That Stretch but Hold
  20. OKRs: Objectives and Key Results
  21. The Balanced Scorecard
  22. Baselines and Benchmarks
  23. Cascading Goals Through the Organization
  24. Part 5: Data You Can Trust

  25. Data Sources and Owners
  26. Data Quality Checks
  27. Measuring What Is Hard to Measure
  28. Sampling and Surveys
  29. Automating the Numbers
  30. Part 6: Dashboards

  31. A Dashboard People Actually Read
  32. Choosing the Right Chart
  33. Traffic Lights, Trends and Thresholds
  34. The One-Page Scorecard
  35. Tools: From Spreadsheets to BI
  36. Part 7: Act on the Numbers

  37. The Weekly Business Review
  38. Variance Analysis: Why Did We Miss
  39. From Metric to Action Plan
  40. Experiments That Move a Metric
  41. Reviewing and Retiring KPIs

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Purchase optionsAll 7 eBooks, Single eBook Purchase