Description
About Sales Strategies Simplified
Whether you are a salesperson, a founder or a sales manager, this book gives you the methods to build a pipeline that closes.
It covers the sales process from prospecting to close, one framework per chapter, each with a diagram, a worked example and a worksheet.
It follows the same method as every Business in Brief book, so each title makes the others more useful.
“Whenever Toyota defines a specification, it is establishing a hypothesis that is then tested through action.”H. Kent Bowen and Steven Spear, 1999 · Consulting Management Simplified, ch. 35
“Every time you see a 50-page work plan that stretches out to three months, you know it’s wrong.”Charles Conn, 2019 · Consulting Management Simplified, ch. 3
“A good decision executed well often beats a brilliant one implemented poorly.”Paul Rogers and Marcia Blenko, 2006 · Consulting Management Simplified, ch. 31
“All products eventually become either cash cows or pets.”Bruce Henderson, 1970 · Consulting Management Simplified, ch. 17
Table of contents 
- Part 1: How Buyers Buy
- Why People Buy: Jobs, Pains and Gains
- The Buyer's Journey
- Your Ideal Customer Profile
- Buyer Personas and the Buying Committee
- Your Value Proposition in One Sentence
- Prospecting: Where Good Leads Come From
- Cold Email That Gets Replies
- Cold Calling Without the Dread
- Social Selling on LinkedIn
- Referrals and Warm Introductions
- Running a Discovery Call
- SPIN Selling: Situation, Problem, Implication, Need-Payoff
- Questions That Uncover the Real Problem
- Active Listening and Call Notes
- Mapping Decision Makers and Influencers
- BANT: Budget, Authority, Need, Timing
- MEDDIC for Complex Deals
- When to Walk Away From a Deal
- Building a Champion Inside the Account
- Mutual Action Plans
- The Challenger Sale: Teach, Tailor, Take Control
- Solution Selling
- Writing a Proposal That Wins
- The Demo That Sells
- Talking Price and Anchoring
- Handling Objections: The LAER Method
- Negotiating Without Giving Away Margin
- Closing Without Pushing
- Follow-Up That Moves Deals Forward
- Win-Loss Reviews
- Pipeline Stages and Exit Criteria
- The Sales Numbers That Predict Revenue
- Forecasting You Can Trust
- Account Management and Expansion
- Your Repeatable Sales Playbook
Part 2: Fill the Pipeline
Part 3: Run Discovery
Part 4: Qualify the Deal
Part 5: Propose and Present
Part 6: Close
Part 7: Run the Sales Machine
7 Books Included
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Additional information
| Brands | Business in Brief |
|---|---|
| Purchase options | All 7 eBooks, Single eBook Purchase |
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