Sales Strategies Simplified

Price range: $49 through $149

New release, October 2026

How to build a sales pipeline that closes, explained framework by framework, one method at a time.

  • Define exactly who to sell to and the real reasons they decide to buy from you
  • Run discovery calls that uncover the real problem behind what the buyer asks for
  • Use proven sales frameworks to qualify, propose, handle objections and close
  • Track your pipeline with the few numbers that actually predict revenue

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Description

About Sales Strategies Simplified

Whether you are a salesperson, a founder or a sales manager, this book gives you the methods to build a pipeline that closes.

It covers the sales process from prospecting to close, one framework per chapter, each with a diagram, a worked example and a worksheet.

It follows the same method as every Business in Brief book, so each title makes the others more useful.

“Whenever Toyota defines a specification, it is establishing a hypothesis that is then tested through action.”H. Kent Bowen and Steven Spear, 1999 · Consulting Management Simplified, ch. 35

“Every time you see a 50-page work plan that stretches out to three months, you know it’s wrong.”Charles Conn, 2019 · Consulting Management Simplified, ch. 3

“A good decision executed well often beats a brilliant one implemented poorly.”Paul Rogers and Marcia Blenko, 2006 · Consulting Management Simplified, ch. 31

“All products eventually become either cash cows or pets.”Bruce Henderson, 1970 · Consulting Management Simplified, ch. 17

Harvard Business Review
McKinsey & Company
Bain & Company
Boston Consulting Group

Table of contents

    Part 1: How Buyers Buy
  1. Why People Buy: Jobs, Pains and Gains
  2. The Buyer's Journey
  3. Your Ideal Customer Profile
  4. Buyer Personas and the Buying Committee
  5. Your Value Proposition in One Sentence
  6. Part 2: Fill the Pipeline

  7. Prospecting: Where Good Leads Come From
  8. Cold Email That Gets Replies
  9. Cold Calling Without the Dread
  10. Social Selling on LinkedIn
  11. Referrals and Warm Introductions
  12. Part 3: Run Discovery

  13. Running a Discovery Call
  14. SPIN Selling: Situation, Problem, Implication, Need-Payoff
  15. Questions That Uncover the Real Problem
  16. Active Listening and Call Notes
  17. Mapping Decision Makers and Influencers
  18. Part 4: Qualify the Deal

  19. BANT: Budget, Authority, Need, Timing
  20. MEDDIC for Complex Deals
  21. When to Walk Away From a Deal
  22. Building a Champion Inside the Account
  23. Mutual Action Plans
  24. Part 5: Propose and Present

  25. The Challenger Sale: Teach, Tailor, Take Control
  26. Solution Selling
  27. Writing a Proposal That Wins
  28. The Demo That Sells
  29. Talking Price and Anchoring
  30. Part 6: Close

  31. Handling Objections: The LAER Method
  32. Negotiating Without Giving Away Margin
  33. Closing Without Pushing
  34. Follow-Up That Moves Deals Forward
  35. Win-Loss Reviews
  36. Part 7: Run the Sales Machine

  37. Pipeline Stages and Exit Criteria
  38. The Sales Numbers That Predict Revenue
  39. Forecasting You Can Trust
  40. Account Management and Expansion
  41. Your Repeatable Sales Playbook

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Purchase optionsAll 7 eBooks, Single eBook Purchase