Description
About Strategic Management Simplified
Whether you are a manager, a founder or a strategy lead, this book gives you the methods to choose where to compete.
It covers strategy from analysis to choice to execution, one framework per chapter, each with a diagram, a worked example and a worksheet.
It follows the same method as every Business in Brief book, so each title makes the others more useful.
“Whenever Toyota defines a specification, it is establishing a hypothesis that is then tested through action.”H. Kent Bowen and Steven Spear, 1999 · Consulting Management Simplified, ch. 35
“Every time you see a 50-page work plan that stretches out to three months, you know it’s wrong.”Charles Conn, 2019 · Consulting Management Simplified, ch. 3
“A good decision executed well often beats a brilliant one implemented poorly.”Paul Rogers and Marcia Blenko, 2006 · Consulting Management Simplified, ch. 31
“All products eventually become either cash cows or pets.”Bruce Henderson, 1970 · Consulting Management Simplified, ch. 17
Table of contents 
- Part 1: What Strategy Is
- What Strategy Actually Is, and What It Is Not
- Mission, Vision and Values That Guide Choices
- Where to Play and How to Win
- The Strategy Cycle: Analyse, Choose, Execute, Review
- Setting Strategic Objectives
- PESTLE: The Forces Outside Your Walls
- Porter's Five Forces
- Market Sizing: TAM, SAM and SOM
- Customer Segments and What Each Needs
- Competitor Analysis and Strategic Groups
- SWOT Analysis, Done Properly
- The Value Chain
- Resources and Capabilities: The VRIO Test
- Core Competencies
- Benchmarking Against the Best
- Porter's Generic Strategies: Cost, Differentiation, Focus
- Blue Ocean Strategy and the Strategy Canvas
- Value Disciplines: Price, Product or Intimacy
- Building a Moat: Sources of Lasting Advantage
- Platform and Network Strategies
- The Ansoff Matrix
- The BCG Growth-Share Matrix
- The GE-McKinsey Nine-Box
- Mergers, Acquisitions and Alliances
- Going International
- Strategy Maps and the Balanced Scorecard
- OKRs: Objectives Teams Can Own
- Strategic Roadmaps: Now, Next, Later
- Putting Budget and People Behind the Priorities
- Communicating the Strategy So People Act on It
- Scenario Planning
- Leading Indicators and Strategy Reviews
- When to Pivot and When to Persist
- Real Options: Strategy Under Uncertainty
- The One-Page Strategy
Part 2: Read the Market
Part 3: Know Your Position
Part 4: Choose How to Compete
Part 5: Choose Where to Grow
Part 6: Turn Strategy Into Action
Part 7: Keep the Strategy Working
7 Books Included
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Additional information
| Brands | Business in Brief |
|---|---|
| Purchase options | All 7 eBooks, Single eBook Purchase |
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